The Frost Partnership as we know it today was founded in 1990, but the Frost name in property goes back over a hundred years to 1906.
The opening of The Great Western and Great Central joint railway line in 1906 marked the beginning of A.C. Frost & Co., founded by Alfred Frost, a surveyor in London. Recognising the potential business and exciting development opportunities this new mode of transport would bring to the area, he opened his first office in Gerrards Cross and two years later expanded into Beaconsfield New Town. By 1986, there were over 32 branches throughout The Chilterns, Thames Valley, Oxfordshire, Middlesex and Surrey. At this time, an opportunity arose to further expand the original business through the corporate involvement of Prudential plc.
In 1990, the current Frost Partnership was formed through the fourth generation of the family, John Frost. Joining him were a number of senior members of the original business. In doing so they have combined their wealth of experience to provide a fully integrated, modern and successful agency whose ethos continues to ‘Look after people and property’.
GUIDANCE ON TRANSPARENCY OF FEES INVOLVING PROPERTY SALES
Compliance with the Consumer Protection from Unfair Trading Regulation 2008. The latest guidance
specifically addresses the issue of transparency of fees, including referral fees, within the Estate
An Estate Agent should disclose in plain terms:
The price for its services, including any ‘compulsory’ extras; and
Where a referral arrangement exists, that it exists and with whom; and
Where a transaction-specific referral fee is to be paid, its amount; and
Where a referral retainer exists, an estimate of the annual value of that retainer to the
estate agent or its value per transaction; and
Where the referral is rewarded other than by payment, an assessment of the annual value of
the reward or the value of the reward per transaction.
RELOCATION AGENT NETWORK (RAN)
The Frost Partnership is part of RAN with over 600 associated offices throughout the UK, and as a
member we receive a referral fee amounting to 20% of the recommended agent’s selling fee. This fee
is agreed between the agent and the introduced seller. If we introduce a buyer to a member agent, we
receive 5% of the sales fee. This is a national agreement between all members.
The Frost Partnership offers clients the services of Mortgage Advice Bureau (MAB). MAB are one of the
largest mortgage brokers in the country and provide specialist mortgage advice. They can search
thousands of mortgage deals to find the right one for you and due to their size have exclusive rates
from many lenders that cannot be found on the high street or anywhere else. MAB have won over 70
national awards for the quality of their advice and service during the last five years. It is your
decision whether you choose to deal with MAB. Should you decide to use MAB, The Frost Partnership
will receive a referral fee of £300 inclusive of VAT from MAB. You will not have to pay anything
with regard to this to The Frost Partnership.
The Frost Partnership offers clients the services of Home Legal Services (HLS). HLS provide us with a
panel of quality conveyancing solicitors who operate on a fixed fee and a no sale, no fee
arrangement, with 24/7 online case reports keeping you up to date at all times. It is your decision
whether you choose to deal with HLS. Should you decide to use HLS, The Frost Partnership will
receive a referral fee of £250 inclusive of VAT from HLS. You will not have to pay anything with
regard to this to The Frost Partnership.
The Frost Partnership offers clients the services of Pattinson Auction. Should a vendor instruct
Pattinson Auction to sell their property and it proceeds to completion with Pattinson Auction, the
vendor will not have to pay The Frost Partnership a fee. The Frost Partnership will instead be paid
a fee of 2% plus VAT by Pattinson Auction for the referral. Sellers should be aware that this method
of sale could result in a higher or lower price being achieved for their property than the
conventional method of selling.
All clients have the option to deal with any of the above companies or seek alternative providers of